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The Ritz Carlton Hotel Company, LLC is commonly referred to as Ritz Ritz Carlton has adopted a mouth-of-word promotional strategy. Attracted by the Ritz-Carlton marketing strategy? Did you decide because of its difference maker? Maybe you will be certain after you read this.
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Continued Ritz-Carlton as a whole, It promotes itself to many market segmentation variables depending on location, wealth, and age. Analyzing The Ritz Carlton's Marketing Strategy. Target Segmentation The Ritz -Carlton is a luxury brand so without a doubt they target upper.